A quaint old cultural ritual, a remnant from the days when books emerged less often and seemed correspondingly more significant? A bit of ego massage for the author? A custom that is disappearing anyway because its cost is no longer justified by the sales generated?
Previously I’ve posted some thoughts about ceremonial book launches, noting that even authors themselves are not unanimous about the value of these events. David Malouf (so successful that he can afford to be dismissive) shrugs them off as merely “exercises in vanity,” while Miriam Cosic regards them as a vanishing species, “one of the silent casualties of shrinking profits and digital publishing.”
Having had my new novel A Thousand Tongues launched at a cheerful event yesterday, I incline towards the more optimistic opinion that this traditional way of celebrating a book’s birth can still create ripples of publicity that reaffirm collectively the worth of literary creativity for readers as well as for writers and publishers.
Anyway, I enjoyed myself thoroughly and the crowd that filled Mattie Furphy House apparently did so too. I’m grateful to all who contributed to the afternoon’s success, especially to Dr Paul Genoni for his eloquent appreciative speech (a version of which will later be published as a review), to my publisher Framework Press for all its support (particular thanks to Indeira William), to the Fellowship of Australian Writers (WA) for the use of its lovely heritage-listed venue, and to Olivia for a great sales job.
And by the way… I’m delighted that Amanda Curtin generously invited me to write a piece about my novel as a guest on her website. She posted it there today and you can read it here.